Friday, August 3, 2012

Steve's Apple vs Tim's Apple

Time posted a question on their Google+ stream asking users to weigh in on whether Tim Cook's Apple was failing after the great man, the late Steve Jobs, passed it on to him. Steve Jobs of course will be remembered for passing on the advice of not to do what they thought he would do in a similar situation. Having said that,

I won't compare Tim's Apple to Steve's Apple. But I will look at Tim and the legacy he was left behind. As much as people want to harp on quarters, one has to admit that Tim was left behind quite possibly one of the most difficult legacies to handle. The iPhone was entering its 4th generation and there was now very little in terms of visible or truly revolutionary advancements going on. The Mac book pro was also at a hardware apex. Everyone was guessing (and correctly so for once... which just goes to show) what the next features would be.

Tim was basically left a company that was at its apex which meant that competitors had started catching up and Apple's advancements had pushed its competitors into taking revolutionary steps themselves. Revolutionary steps lead to lots of attention in the tech sphere and this attention can have a ripple effect causing consumer curiosity. And most importantly, in the midst of revolutionary steps being taken by companies, people are starting to look back at Apple, the company that started a lot of it to see what it will do in return. People don't get it. Apple is at that stage where they are perfecting things, not revolutionalizing. As such, people are looking for something that's unfair. You can't keep revolutionizing something without alienating your fans who find that their 1 year old purchase no longer has any support.

Having said that however, Apple is probably on their last year or so that they can continue to touch up what exists. If they haven't started yet, it's time for them to look at what they can do to really kick up a storm and get people talking and saying that the Apple spark is back. Many people forget that while Steve Jobs was a brilliant man, his most brilliant revolutions came about and from that point the company iterated to make things perfect. Given the design of the iPad I still consider the iPad an iteration of iOS devices. Revolutionary though it may have seemed it was still essentially an iteration.

Essentially, it's too early to judge Tim Cook's Apple even if there are numbers that show a slow but sure shift in balance of power. Within the next 18 months, if Apple cannot introduce something to take the general consumer market by storm, then we can start the judgments. 

No comments:

Post a Comment